With Profnet, HARO, PRLeads, etc., the opportunity to connect with the media is better than ever. Reporters themselves are asking for experts. It's your chance to get into major magazines, newspapers, TV spots, websites, etc. Aren't cha loving it!
However, just as important as responding back, is responding back correctly. Here are some tips to respond to media leads. Please add comments and share yours too! Love to hear them.
****
When writing back, try and provide as much information as possible that directs to what they are seeking. It's usually not a good idea to off pitch.
Direct the tips or items specially. Be brief but thorough. You never want to say, go to my site to see what I have and that's all. They hate that!
Never send an attachment.
Start with a quick bio clarifying why you are the expert they need. A few sentences and don't just send your regular bio. Personalize it to who you are writing, and why you are expert.
Subject line -- State what it's about specifically.
Add complete contact information including email, website, phone, cell phone, Twitter, etc.
My last paragraph usually is ..
Thanks so much for your consideration. I would welcome an interview. My contact information is ...
***
Thanks!
Diana Ennen / Publicist / Virtual Word Publishing / www.virtualwordpublishing.com
Thursday, July 16, 2009
Monday, July 13, 2009
Guest on Virtual Perception
I was honored to be featured on The Virtual Perfection last week. You can still listen.
http://mypodcastharmony.com/avpnew/episode-29-lets-talk-marketing-show-notes/
Here's the scoop.
Diana Ennen, owner of Virtual Word Publishing and co-author of Virtual Assistant The Series, shares her insight about all things related to Marketing and Press Releases. We talk about creating a marketing plan, marketing online and offline, marketing opportunities, what a press release is, what should be included in a press release and what to do with it once you have it created.
Diana provided so many great ideas and tips….any small business owner will benefit from this episode!
Diana Ennen / Virtual Word Publishing, www.virtualwordpublishing.com
http://mypodcastharmony.com/avpnew/episode-29-lets-talk-marketing-show-notes/
Here's the scoop.
Diana Ennen, owner of Virtual Word Publishing and co-author of Virtual Assistant The Series, shares her insight about all things related to Marketing and Press Releases. We talk about creating a marketing plan, marketing online and offline, marketing opportunities, what a press release is, what should be included in a press release and what to do with it once you have it created.
Diana provided so many great ideas and tips….any small business owner will benefit from this episode!
Diana Ennen / Virtual Word Publishing, www.virtualwordpublishing.com
Wednesday, July 08, 2009
Publicity Virtual Assistant
I'm a proud Publicity Virtual Assistant. When you type publicity virtual assistant into Google, I'm all over the place. That's GREAT! However, I got to thinking who really types in publicity virtual assistant? Humm .... Dilemma ...
Do you have tips to share on ways to get more attention for those terms ... publicity virtual assistant? Would love to have them.
What's a publicity virtual assistant ... here's my release to explain. Thanks -- Diana Ennen
Book Marketing & Publicity Success Is Achieved with the Right Publicity Virtual Assistant
Margate, FL – (July 2009) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity. Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR. You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come. You need do an aggressive marketing campaign and get out there and promote your hard work. Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing. Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.
Diana Ennen, author of Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places. It’s a matter of knowing what to do and where to do it that sets us apart.”
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.
If you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information. Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com. Ennen will be speaking this July in the 2009 VAvirtuosos Seminar Series http://tinyurl.com/
Do you have tips to share on ways to get more attention for those terms ... publicity virtual assistant? Would love to have them.
What's a publicity virtual assistant ... here's my release to explain. Thanks -- Diana Ennen
Book Marketing & Publicity Success Is Achieved with the Right Publicity Virtual Assistant
Margate, FL – (July 2009) Self-publishers and published authors alike often need assistance with the most vital aspect of their book journey, marketing and publicity. Successful authors know that to sell books, you need to do PR. And even more importantly, you need to do a lot of PR. You can’t just put your book on Amazon and send out a press release or two and hope for the masses to come. You need do an aggressive marketing campaign and get out there and promote your hard work. Fortunately, with the help of a Publicity Virtual Assistant it has never been easier.
Publicity Virtual Assistants are virtual assistants who specialize in publicity and marketing. Publicity Virtual Assistants utilize all their expert talents and superb writing abilities for book marketing and promotions, thereby helping authors achieve the success they deserve by providing extensive marketing solutions, innovative publicity campaigns, proofing and editing capabilities, extensive research, administrative support, and so much more.
Diana Ennen, author of Virtual Assistant the Series: Become a Highly Successful Sought After VA states, “Today’s Internet has opened the doors to successful book marketing by Publicity Virtual Assistants. Being able to send press releases and articles to a targeted group is priceless and knowing how to effectively research to find that group is even more beneficial. The virtual assistant is already well versed on the Internet and well aware of how to find the right connections. Plus, with the increase in social networking, the virtual assistant is able to make their client known in the right places. It’s a matter of knowing what to do and where to do it that sets us apart.”
Publicity virtual assistants are especially beneficial for those many first-time authors who are overwhelmed with the publishing process. By partnering with a Publicity Virtual Assistant, the stress of having to know it all is drastically reduced and the author can rely on their PVA to take over and implement much of the publicity campaign.
If you are in need of a Publicity Virtual Assistant, stop by today at http://www.virtualwordpublishing.com for additional information. Also, if you are interested in learning more about becoming a publicity virtual assistant, contact Ennen directly at diana@virtualwordpublishing.com. Ennen will be speaking this July in the 2009 VAvirtuosos Seminar Series http://tinyurl.com/
Monday, June 08, 2009
CellCharge Announces Credit Card Processing Now Available For Your iPhone
Our fabulous client, Dave Garboski's company, CellCharge, Inc. now has the ability to accept credit cards on your iPhone! Here's more information. Contact me for additional information.
CellCharge Announces Credit Card Processing Now Available For Your iPhone
Attention iPhone owners, we have great news. You’ve seen the commercials where your iPhone can be used for processing credit cards. Well now CellCharge http://www.cellcharge.com has the capacity to do just that. CellCharge, the industry leader in phone-based credit card transactions, is well known for enabling their clients to process credit card transactions anytime, anywhere though their existing phone. Now, CellCharge is thrilled to be able to add iPhone capabilities to their extensive list of services.
This enables transactions to now be processed wherever you need them, from trade shows and flea markets to direct sales parties and salons, right from your iPhone. Small and home-based businesses benefit as well as they can input a customer's credit card information and get paid right on the spot.
CellCharge will set up your account and fortunately, it’s just as easy as it appears on TV.
First they offer guidance on which application they recommend. As there are many downloadable apps available at the iTunes store, the two recommended by CellCharge are CCTerminal and ProcessAway, both very user friendly and both very affordable. However, ProcessAway offers you the ability to add a tip. Studies clearly show that customers spend more money when paying with a credit card than they do with cash or checks, especially when it comes to tipping and impulse buys. Why limit your small businesses success to the amount of cash in your customer’s wallet?
CellCharge also prides themselves with not having those hidden fees that are so often found with other companies. Rates won’t rise unless Visa and MasterCard increases interchange. Also, let’s say your iPhone’s battery dies, what then? Well with any of the other companies you’d be charged an additional $0.75 for each time a transaction needs to be called in. Not so with CellCharge. You still have access to their toll-free number to run transactions. Another great example is let’s say it’s a large trade show and you have 3 or 4 people working your booth. With CellCharge the person with the iPhone can run transactions through their iPhone app, but if it gets busy the others can use their phones to call the toll-free number and all 3 or 4 of them could be running transactions at the same time, for the same cost! Can’t do that through the other companies.
To turn your iPhone into a credit card processor, sign up today at http://www.cellcharge.com. With the ability to have instant approvals, and no expensive swipe machines, you can be accepting credit cards within days. Also, be sure to join our partnership program. It is free to sign up and pays an incredible $20.00 for each new merchant that signs up through your website or network. With so many new and mobile businesses out there that could benefit from a unique product like CellCharge, why not make a few dollars for helping us spread the word.
About CellCharge: CellCharge specializes in setting up merchant accounts to accept credit cards via phone. Perfect for small businesses & others who want the convenience of offering their clients credit card processing anywhere, anytime. http://www.cellcharge.com
CellCharge Announces Credit Card Processing Now Available For Your iPhone
Attention iPhone owners, we have great news. You’ve seen the commercials where your iPhone can be used for processing credit cards. Well now CellCharge http://www.cellcharge.com has the capacity to do just that. CellCharge, the industry leader in phone-based credit card transactions, is well known for enabling their clients to process credit card transactions anytime, anywhere though their existing phone. Now, CellCharge is thrilled to be able to add iPhone capabilities to their extensive list of services.
This enables transactions to now be processed wherever you need them, from trade shows and flea markets to direct sales parties and salons, right from your iPhone. Small and home-based businesses benefit as well as they can input a customer's credit card information and get paid right on the spot.
CellCharge will set up your account and fortunately, it’s just as easy as it appears on TV.
First they offer guidance on which application they recommend. As there are many downloadable apps available at the iTunes store, the two recommended by CellCharge are CCTerminal and ProcessAway, both very user friendly and both very affordable. However, ProcessAway offers you the ability to add a tip. Studies clearly show that customers spend more money when paying with a credit card than they do with cash or checks, especially when it comes to tipping and impulse buys. Why limit your small businesses success to the amount of cash in your customer’s wallet?
CellCharge also prides themselves with not having those hidden fees that are so often found with other companies. Rates won’t rise unless Visa and MasterCard increases interchange. Also, let’s say your iPhone’s battery dies, what then? Well with any of the other companies you’d be charged an additional $0.75 for each time a transaction needs to be called in. Not so with CellCharge. You still have access to their toll-free number to run transactions. Another great example is let’s say it’s a large trade show and you have 3 or 4 people working your booth. With CellCharge the person with the iPhone can run transactions through their iPhone app, but if it gets busy the others can use their phones to call the toll-free number and all 3 or 4 of them could be running transactions at the same time, for the same cost! Can’t do that through the other companies.
To turn your iPhone into a credit card processor, sign up today at http://www.cellcharge.com. With the ability to have instant approvals, and no expensive swipe machines, you can be accepting credit cards within days. Also, be sure to join our partnership program. It is free to sign up and pays an incredible $20.00 for each new merchant that signs up through your website or network. With so many new and mobile businesses out there that could benefit from a unique product like CellCharge, why not make a few dollars for helping us spread the word.
About CellCharge: CellCharge specializes in setting up merchant accounts to accept credit cards via phone. Perfect for small businesses & others who want the convenience of offering their clients credit card processing anywhere, anytime. http://www.cellcharge.com
Wednesday, May 20, 2009
Authentic Pre-Owned Handbags - Dress Like a Celeb for Less
One of my favorite client's newsrelease we just did (well, they are all my favorite!). Check out her site. Gorgeous, gorgeous handbags at prices even I can afford. Comment away!
Authentic Pre-Owned Handbags - Dress Like a Celeb for Less
Women today go to great lengths to carry a designer handbag inspired by their favorite celebrity. To be spotted with the same bag as their trendsetting favorites makes them feel unique and special. Plus, most women realize that the stars have it right when purchasing good designer handbags. They know that the quality of the bags and overall design will not only last longer, but will be a good investment. However, many women don’t feel they can afford an original designer handbag, thus, don’t even try to get one.
We are here to change that and to tell you that you absolutely can dress like the stars, on a budget you can afford. You just need to know how to do it.
Here’s our tips for dressing like a star for less:
1. Buy a pre-owned bag. Here you get to own something expensive and original, but at a fraction of the price you would have to pay if it were new. Pre-owned means it’s an original design, however, it’s been owned before. And as most who purchase designer bags take excellent care of their handbags, this can be just like owning the original. The key to look for is that it’s an authentic pre-owned bag.
2. What does authentic mean? It means that the handbag you have purchased has been authenticated to be original. A professional has reviewed the handbag and made sure that it’s what it says it is.
3. You want pre-owned not fake. There is a huge difference. Watch for words such as replica, knockoff, etc. The price considerations will often alert you too. You will not be able to get an authentic Chanel handbag for $49.00. Not going to happen. Plus, even if it looks good, a fake will have obvious design flaws that shout out fake. Besides that, there’s nothing as good as carrying the real deal.
4. To get the celebrity bags you crave for less, do your research. Look through magazines & read up on the handbag you wish to purchase. Even when purchasing pre-owned, you want a handbag that will carry you through a few seasons and also has features that are right for you. Consider your personality and what you will be using the bags for. For an everyday bag, you will often want something that is larger with more features, such as cell phone holders, etc. A night out on the town handbag can be smaller, but still needs to have the requirements you need.
5. Notice what the stars are wearing with their handbags and consider that when making your purchases. For example, you’ll often notice stars carrying different Chanel handbags while wearing fashionable jeans. Yet, they are able to wear that same handbag for special occasions with a change in outfits. This helps you to find a versatile bag that can be used for many different occasions. Also, by knowing the type of occasions you routinely attend, and your general casual style, you can perfectly match the bag to you.
6. To get the best pre-owned bags, make sure to shop at reputable resellers. There the purses have been inspected, authenticated, and carry a guarantee that you will be satisfied. Learn to look over the site & check the photos of the bag you desire. Here you will be able to spot obvious signs that the bag is not authentic.
So the next time you see the bag of your dreams on one of the hottest celebrities, know that you too can dress like the rich and famous toting that authentic designer bag.
For more information on finding an authentic designer handbag of your dreams stop by Chanel & More at the shops of Malleries or contact Diane Duckett at chanel_more@yahoo.com for personalized attention and to find the perfect fashions just right for you.
Chanel fashions are known for their style and timeless elegance. Stop by Chanel & More today at http://luxury.malleries.com/chanel-more-s-209.html and add to your collection of authentic designer handbags today. Diane Duckett is also available at chanelmore@yahoo.com to personally assist you. Article is free to be reprinted as long as bio remains.
Authentic Pre-Owned Handbags - Dress Like a Celeb for Less
Women today go to great lengths to carry a designer handbag inspired by their favorite celebrity. To be spotted with the same bag as their trendsetting favorites makes them feel unique and special. Plus, most women realize that the stars have it right when purchasing good designer handbags. They know that the quality of the bags and overall design will not only last longer, but will be a good investment. However, many women don’t feel they can afford an original designer handbag, thus, don’t even try to get one.
We are here to change that and to tell you that you absolutely can dress like the stars, on a budget you can afford. You just need to know how to do it.
Here’s our tips for dressing like a star for less:
1. Buy a pre-owned bag. Here you get to own something expensive and original, but at a fraction of the price you would have to pay if it were new. Pre-owned means it’s an original design, however, it’s been owned before. And as most who purchase designer bags take excellent care of their handbags, this can be just like owning the original. The key to look for is that it’s an authentic pre-owned bag.
2. What does authentic mean? It means that the handbag you have purchased has been authenticated to be original. A professional has reviewed the handbag and made sure that it’s what it says it is.
3. You want pre-owned not fake. There is a huge difference. Watch for words such as replica, knockoff, etc. The price considerations will often alert you too. You will not be able to get an authentic Chanel handbag for $49.00. Not going to happen. Plus, even if it looks good, a fake will have obvious design flaws that shout out fake. Besides that, there’s nothing as good as carrying the real deal.
4. To get the celebrity bags you crave for less, do your research. Look through magazines & read up on the handbag you wish to purchase. Even when purchasing pre-owned, you want a handbag that will carry you through a few seasons and also has features that are right for you. Consider your personality and what you will be using the bags for. For an everyday bag, you will often want something that is larger with more features, such as cell phone holders, etc. A night out on the town handbag can be smaller, but still needs to have the requirements you need.
5. Notice what the stars are wearing with their handbags and consider that when making your purchases. For example, you’ll often notice stars carrying different Chanel handbags while wearing fashionable jeans. Yet, they are able to wear that same handbag for special occasions with a change in outfits. This helps you to find a versatile bag that can be used for many different occasions. Also, by knowing the type of occasions you routinely attend, and your general casual style, you can perfectly match the bag to you.
6. To get the best pre-owned bags, make sure to shop at reputable resellers. There the purses have been inspected, authenticated, and carry a guarantee that you will be satisfied. Learn to look over the site & check the photos of the bag you desire. Here you will be able to spot obvious signs that the bag is not authentic.
So the next time you see the bag of your dreams on one of the hottest celebrities, know that you too can dress like the rich and famous toting that authentic designer bag.
For more information on finding an authentic designer handbag of your dreams stop by Chanel & More at the shops of Malleries or contact Diane Duckett at chanel_more@yahoo.com for personalized attention and to find the perfect fashions just right for you.
Chanel fashions are known for their style and timeless elegance. Stop by Chanel & More today at http://luxury.malleries.com/chanel-more-s-209.html and add to your collection of authentic designer handbags today. Diane Duckett is also available at chanelmore@yahoo.com to personally assist you. Article is free to be reprinted as long as bio remains.
Tuesday, May 19, 2009
Speaking at the Summer Speaker Series
I’m delighted to be speaking at the Summer Speaker Series - May 22, 1:00 p.m. Amazing speakers
http://www.marketerschoice.com/app/?Clk=3019315
New PR — Everything You Need for Great PR Today with Diana Ennen — 1:00 PM Eastern
Getting publicity today is different than it was even a year ago. To succeed you need to learn all you can on what works, and what doesn’t. We’ll provide a step-by-step approach to social networking, creating and submitting press releases online and off, and how to brand your business in all you do.
If you’re looking to get more exposure for your business, then you need to join me. Also, if you feel like you’re always two steps behind with social networking, we’ll give you some of the tips to keep you on top of things. It’s easy once you know how and that’s exactly what you’ll learn. Finally a few of my PR Secrets that have gotten our business featured in some of the major magazines and newspapers and CBS4 news.
http://www.marketerschoice.com/app/?Clk=3019315
New PR — Everything You Need for Great PR Today with Diana Ennen — 1:00 PM Eastern
Getting publicity today is different than it was even a year ago. To succeed you need to learn all you can on what works, and what doesn’t. We’ll provide a step-by-step approach to social networking, creating and submitting press releases online and off, and how to brand your business in all you do.
If you’re looking to get more exposure for your business, then you need to join me. Also, if you feel like you’re always two steps behind with social networking, we’ll give you some of the tips to keep you on top of things. It’s easy once you know how and that’s exactly what you’ll learn. Finally a few of my PR Secrets that have gotten our business featured in some of the major magazines and newspapers and CBS4 news.
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